BRIGHT AGENCY
Case 3 (Promotion). How does an IT-solution increases offline sales?
"Doing business without advertising is like winking at a girl in the dark. You know what you're doing but nobody else does." Stuart Britt
— Stuart Britt
Task:
Improve CRM-system of the loyalty program with measurable assessment of results.
Strategy / Action Plan:
At the first stage, we analyzed the proposals from the key players of the IT market and chose the most structural and modern ones. After that we solved a few problems:

1) Provided fast query processing due to an easy profile system.

2) Made a wide contact base of potential participants in the form of an additional synchronized module "lead generation".

3) Evaluated the effectiveness of sales managers with new "leads".
Results:
Increasing positive feedback from guests, reducing staff turnover.